Introduction | Introduction |
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HEALTH IV
Cancelled by the Cuban authorities
A Media21 journalist workshop
during Forum 2009
Havana,
Cuba, 16-20 November 2009
+Field
Visits in Cuba In collaboration with the Global Forum for Health Research, Geneva
Concept
The Global Forum’s 2009 annual
meeting will bring together
800 decision-makers in funding, research and policy, including key figures
ranging from Chen Zhu, Chinese Minister of Health, to
Jeffrey Sachs, Director of Earth
Institute at Columbia University (USA). One aim of this multi-disciplinary and interactive
meeting is to create a conducive environment for innovation (cost-effective
services, products, methods, management practices) to improve health and health
equity.
Media play a crucial role in bridging the gap between providers and users of
health facilities, as well as highlighting neglected issues and bold solutions.
The location of this event is particularly appealing: Cuba has achieved a
unique public health system and developed leading biotechnology units. The Forum also occurs at a
time of ongoing evolution in Washington-Havana relations.
This 23rd Media21 workshop – the 4th
dedicated to health – will be an exceptional opportunity for journalists, editors
and producers to share experience while improving their knowledge and contacts.
Apart from attending sessions of the Forum, journalists will take part in
specially-tailored panel discussions. They will be able to meet with high level
international players, notably key representatives from research institutions,
development agencies, private sector,
foundations, NGOs, ministries and media. Such encounters can provide interviews
and background insight for exploring
numerous story ideas, among them: national
health innovation systems, social entrepreneurship for health, product development
for neglected diseases, eHealth, knowledge translation platforms, donor-country
harmonization and coherence, innovative financing strategies, "innovation
indicators" for developing countries, the role of traditional medicine,
climate change adaptation and mitigation, changing business models in the
pharmaceutical industry, global health diplomacy, etc. Workshop Objectives
●
Exposure of 20-30 journalists
from all continents on the technological and social innovations in the health
sector and its translation to the public.
●
Meetings, interviews and interaction with global
actors participating in the Forum
●
Improved knowledge of
international efforts on this issue, linking global and local
● Understanding of
the interdisciplinary links between health issues and other major planetary challenges:
climate change, financial crisis, disaster reduction, water management, food
security, social inequity, governance…
● Acquisition of a
contact list of experts and key players
●
Experience sharing between journalists from diverse
regions and backgrounds
●
Field experience: health system
and research units in Cuba.
●
Production of articles, broadcast
reports, blogs… during and after the workshop, to be later published in the participants
own media and in the Media21 On
Assignment magazine. Participants
●
20-30 experienced journalists
(print, agencies, radio, TV, web, photo) from different continents)
● Places available
also for communication officers of UN agencies, NGOs and firms.
● Professional
experience: middle and high level.
● Selection by
Media21 on the basis of articles sent beforehand, motivation, geographical and
gender balance.
● Global Forum and
other partner organizations may also propose applicants.
Workshop
partners
Global
Forum for Health Research, Geneva, GAVI, GAIN, Global Fund, United
Nations Development Programme, Interpress Service (Habana Office), Unaids
(tbc), Médecins sans Frontières (tbc), Unesco (tbc), Shell, Vestergaard
Frandsen, Pfizer (tbc), Monsanto (tbc), Unaids (tbc)
Field trips (optional)
Depending on the funding, one or
more visits of health-related projects or issues (proposed destination: Cuba). The trip will also present local initiatives and solutions.
Expected
Results
●
20-30
trained and well-informed journalists
●
These
journalists will join the worldwide Media21
Network of "Global Journalists" (1000 members by June 2009)
●
Workshop
participants and Media21 Network
members will become privileged interlocutors of partner organizations.
●
One or
two stories published or broadcast by each participant in their own media
during the workshop or up to three months later (minimum 30-40 stories)
● Online edition of articles/broadcasts
during and after the workshop, also compiled in On Assignment Magazine, which will be sent to all
Media21 partners, network members and mailing list (3,000 recipients).
Commentary
●
The
goal of Media21 workshops is not only to produce stories in the short term
(even though many participants do so), but also in the long run to provide a
global perspective of the issues, together with tools and contacts to foster
effective information on global themes that will reach local audiences.
●
Many
participating journalists will themselves become a valuable resource (contacts,
awareness-building among local or regional colleagues).
Budget
- 5,400 € per journalist (average for 20 participants, including
organization, sessions, flight and accommodation in Cuba, per diem, one week field
trip).
(Detailed budget upon request)
Contact
Daniel Wermus, Director (
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Flavio Lucchesi, Resource
Coordinator (
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